Business research involves collecting, recording and making sense of information to guide commercial decisions. We conduct interdisciplinary research in the pharmaceutical industry, competition, innovation and policy landscape assessment. Our current areas of specialization include understanding of global pricing and reimbursement systems, longitudinal analysis of regulatory and policy change affecting companies in the pharmaceutical industry, and fieldwork-based studies on stakeholder mapping and message testing for targeted pricing and reimbursement. Our research is disseminated to and used by market access managers, pricing and reimbursement decision makers, policy-makers and regulators in numerous countries.
Following are the most common services we provide to our clients:

  1. Market assessment (across different therapeutic areas)
  2. Payer insights (payer panels available in GCC and Emerging markets)
  3. Patient insights
  4. Policy tracking and analysis (across 45 countries)
  5. Advocacy research

Framework of Research Methodology:

Business Research Framework